How To Price Your Products

Course information sheet

Fees: Standard £ 5 Conc £No conc. Full £5

Day Time Weeks Centre Start End Code Enroll
Saturday 13:00 - 15:00 1 MAC 30/11/2019 30/11/2019 NHB37

What will the course cover?

This one-off session will cover the bare bones of what you need to know to be able to price your products and/or services to make sure your business is profitable. Product pricing strategy is just as much as an art form as it is a science. We will investigate all the internal and external factors which influence your pricing strategy, learn about Cost-based pricing, the difference between MARGIN and MARK UP and Dynamic pricing.

Who is the course for?

Whether you want to start-up a business or expand one that you are already running, this short course will give you the skills to price your products and / or services competitively to have a profitable business.

What skills, knowledge or experience do I need to start this course?

An interest in small enterprises as well as some basic maths skills.

What should I be able to do by the end of the course?

Build your own pricing strategy for your products and services.

How is the course organised?

This is a half day course. You will be taught by presentations, discussions and exercises, with opportunities to explore ideas and issues.

What extra study or practice is expected outside of the class?

To gain the maximum benefit, you should read recommended books and websites. Computer access is available at Study Support sessions at Macbeth centre, or at your local library.

How will my progress be assessed?

Informal assessment with advice and guidance.

What can I expect to go on to after this course?

You may want to enrol to take a course in marketing basics, book-keeping/accounts, or look at developing computing skills (Word, Spreadsheets, Web Design) to help organise, promote and manage your business.

Are there any other costs and what do I need to bring?

A pen and notebook. You may benefit from investing in a book for further research after this workshop. Some suggested texts are: Start Your Own Business – Entrepreneur Press (ISBN 1599186292) If you are comfortable using the Internet, there are some helpful online sites:

What support is available?

You may wish to get additional help and guidance offered through the free Study Support Sessions at the Macbeth Centre. At these sessions you can access the internet, work on and print homework and assignments for your course, research, access a range of software, improve your typing and practice/review what you have covered in class. You will need to book a place on these sessions – ask your tutor how. Help with literacy or numeracy is available through the basic education programme and the ESOL programme offers help for speakers of other languages. Additional support can be provided for students with learning difficulties and/or disabilities. If you have a disability and feel you need support to get the best from your course you can contact Sean Buckley ( to have a confidential discussion on how best we can support your learning. The Learner Support Fund is a discretionary scheme, funded by the Skills Funding Agency, to assist learners who may be experiencing difficulties in paying for essential equipment/materials, travel costs, childcare, registration fees and other necessary expenses. These funds are only available to learners studying towards an approved qualification and who are on a low household income of under £20,000. Parental income will not be taken into consideration but the income of any spouse or partner will. Proof of low income will be required. Please discuss this with your tutor at interview or enquire at reception for full details of these funds. Details of all available support can be found on our website (, in the Guide and the Student handbook, or from teaching or reception staff.