Social Media: What Is It And How Can It Help My Business?

Course information sheet

Fees: Standard £ 5 Conc £0 Full £5 * Enrol online for standard fee payers only

Day Time Weeks Centre Start End Code Enroll
Saturday 12:30 - 15:30 1 MAC 08/06/2019 08/06/2019 NHB26

What will the course cover?

Turn your talents, interests and passions into a successful business. This course will introduce Social Media in the context of business – big and small. It will demonstrate examples of the main types of Social Media tools such as social networks, blogs, wikis etc. – when to use each and the benefits of doing so. The course will give you an overview of what Social Media is, and how it can be used to support and grow your business. Introduction to social media, Personality of each platform, The 7 Keys to Social Media success, Introduction to Social Media management cycle: ROAAAR, How to sell on Social Media, Introduction to Hashtags, Using Hashtags for best results, Understand key terms: content, post, apps, cross-posting, feed etc., How to source content for social media, Introduction to Emojis, Setting up an account: Bio, branding and description, File types: jpg, mp4, gif, Rules of Sharing on Social Media, Free vs Paid, Tools of the trade overview. Glossary list provided.

Who is the course for?

Whether you run an existing business or have an idea, this course will boost your confidence while getting you better results online. This session will be helpful for those that run or work in businesses, but also social enterprises, charities and societies, that want to understand how to harness Social Media for the benefit of their organisation. Business owners, Charity and community volunteers, anyone with a business idea, Employees, jobseekers or self-employed freelancers.

What skills, knowledge or experience do I need to start this course?

Your own business idea and the determination to succeed. No previous experience or knowledge of social media is required. You do not even need to have any accounts as yet.

What should I be able to do by the end of the course?

Be aware of the potential for business growth through using online resources; understand the use of Social Media to promote/market your business and help to build its identity. There will be a Private WhatsApp Group for the course. This is to support you up to one month after the session. You will be able to ask questions on the group, obtain additional clarification and for group reminders.

How is the course organised?

We have a presentation-based session followed by hands-on tasks designed to help you implement necessary actions.

What extra study or practice is expected outside of the class?

To gain the maximum benefit, you should read recommended books and websites, and practice the topics covered during the class – the more you practice, the faster your skills will improve.

How will my progress be assessed?

Informal feedback will help you decide what else you need to learn or practise. To ensure you practice what you learn, there are hands-on tasks and quizzes throughout the session.

What can I expect to go on to after this course?

Self employment or better management of your own business; A more in-depth Social Media course; a course on a different web or business subject. You should be able to get started on creating and managing a strong social media strategy for your business to stand you out from the crowd.

Are there any other costs and what do I need to bring?

A pen and notebook. Smartphone/Wi-Fi compatible laptop or tablet Apps, software used in this course. (Free versions available) Although some materials are provided (Worksheets, checklists, how-to guides, best practice templates etc.) you may benefit from investing in a guide book to supplement your learning. Some suggested texts are: 500 Social Media Marketing Tips - Andrew Macarthy (ISBN 1983805912) To keep yourself up to date, you should get into the habit of reading blogs such as: We Are Social blog - If you are comfortable using the Internet, all Social Media sites provides additional online tutorials you could use to practice skills and find out advanced features not covered in this short workshop:

What support is available?

You may wish to get additional help and guidance offered through the free Study Support Sessions at the Macbeth Centre. At these sessions you can access the internet, work on and print homework and assignments for your course, research, access a range of software, improve your typing and practice/review what you have covered in class. You will need to book a place on these sessions – ask your tutor how. Help with literacy or numeracy is available through the basic education programme and the ESOL programme offers help for speakers of other languages. Additional support can be provided for students with learning difficulties and/or disabilities. If you have a disability and feel you need support to get the best from your course you can contact Sean Buckley ( to have a confidential discussion on how best we can support your learning. Details of all available support can be found on our website (, in the Guide and the Student handbook, or from teaching or reception staff.